REACH FOR IT

YOUR NEEDS: You'd like to conduct more market research, but have tight timelines and budgets - you also have unique brands, products, and target audiences that require flexibility and customization.

OUR SOLUTION: We have experience and success answering that call. We execute your projects efficiently by utilizing the latest research tools and technology. But we avoid the rigidity of full "automation" or "DIY," always customizing to your needs. Lean on us!

SO WHY US? We're uniquely positioned to partner with newer, evolving, and mid-sized marketers / innovaters who need to be nimble and want affordable insights from consumer feedback - while still gaining high-end consultative research from proficient researchers and responsive professionals.

SOLUTIONS

Ad hoc, customized solutions available upon request and discussion. This may include specific questions that need answering, a "disaster check," online qualitative or user experience studies, etc.

Your Research Partners

Jane Klopp jane@brassringresearch.com

25+ years of quantitative market research experience, primarily supplier side (Millward Brown)
Industry expertise: CPG, healthcare/pharmaceuticals, food / beverage (alcohol/non-alcohol), personal care, baby care, laundry care, oral care, ﬁnancial, and quick service restaurants
Excels at managing overall development and operations of a project (i.e. survey design, sample management, program and tabulation quality checks, etc) and delivering high level analytics

Sue Skelly sue@brassringresearch.com

25+ years consumer insights experience and a depth of knowledge in consumer packaged goods research
Most of her career excelling as a client-side researcher at Colgate Palmolive and Kraft
Well-versed in qualitative / quantitative methodologies for product development, communications, strategy, equity, and innovation
Consulted for start-ups, small and large Food and Beverage, HBA, Apparel, Financial Service, Food Service, e- commerce companies

Case Studies

A leading cleaning product company needed to evaluate seven new package labels by assessing overall performance across key metrics, communications positioning, and other diagnostics, and ultimately decide which package label would be the most effective on-shelf. This study was successfully executed in 15 days, surveying 2,100 consumers, with the final deliverable being a 12 slide report and readout with clear / concise recommendations.

A health supplements company needed consumer data very quickly on several of their newest products for an important pitch meeting with a retailer. We designed, programmed, fielded n=900, and delivered high-level slides for the meeting in a single week, allowing them to better pitch shelf viability with their client.

An American-based producer of fresh fruits and vegetables needed to determine the optimum mix of produce among a list of over 40 different varieties, both new and current, to distribute in retail channels. We conducted a Max-Diff and TURF analysis among several customer segments, clearly identifying the best options to move forward.

A family-owned business that is a leader in the food industry needed to scope out white space and understand category behaviors / needs in the U.S. and Canada. We conducted an awareness /usage and attitude study among 1,000 consumers. The study was fielded in 5 days and a 60 page report was delivered a week later.

Reach out?

Curious as to our typical costs? Please request our 'cost summary sheet' in the subject / message, and some context for us.

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